We know that 61% of online consumers in the US are shopping based on recommendations read on blogs. So, why won’t you do the same thing? Why not create a blog for your own company or the company you represent?
I am not going into the technical details of setting up a company blog or making it web-ready for today’s environment, nor will I discuss the content you are going to publish. However, this article will throw some light on the visual aspect of this entire effort. Why are visuals important to our marketing strategy?
Articles with images get 94% more views than plain text articles and marketers are aware of this fact, noting that 65% of them consider visual content to be at the core of their strategy. At the same time, the number of people memorizing articles that make relevant pictures increases by a similar amount of 65%.
1. Branding Element
Branding is the main focus of your marketing process, at least initially, and it is the first step in setting up your business blog.
There are several elements that are important here from a visual standpoint. However, we will discuss them later.
First, let’s talk about the importance of branding.
As a result, the brand is important due to two important things:
It represents your identity as a company.
It presents you to the audience and makes you recognizable.
This is where branding elements fall into place, as visual destinations that will help your audience understand who and why they are working with. Let’s discuss the four most important elements that should be included on your blog’s landing page:
Logo is your ID card, visual reference point your customers are identifying your company. To help identify your audience you can use your company’s logo on your blog, which is the source of the data published here, but you can also use some hints that this is a blog and not an official business page .
Let’s take a look at some of the best examples to be learned from this point:
The Mansion Blog uses a graphical element and a simple hint from their logo to let their audience know that they have landed on their main page, not on their blog. The graphical element represents their brand identity. This is not a random option that looks good in the header section of the blog.
Another great idea is to name the company in the header section, once again indicating that it is in fact the blog, not the main page. In this case Banarsonk gives us a great example. See the following screenshot to get an idea.
Give your blog a new name
Take advantage of your brand name and try to extrapolate from it. You will need inspiration and creativity but in the end, you have to separate your blog from your main website and keep them linked at the same time. How can this be possible?
Well, let’s take a look at the two biggest examples of branding creativity for blogs: Crazy Egg and Intercom.
First, we have Crazy Egg’s blog, named “The Daily Egg”. This is a great example of creativity and also, an example of how to be inspired to come up with a new name that is also associated with the official brand.
Secondly, we have Intercom’s blog, named “Inside Intercom”, the name suggests that it is actually a blog and not an official brand website, but at the same time, it gives it a standalone identity and its own The name is (brand).
Maybe it will entice your audience even more if you give it a more personal and informal name and style.