Why would you like to record your users’ mouse movements?
Along with knowing what a user has clicked, the mouse recording allows you to see all their movements before and after the page.
This leaves you in a better position to direct users what you want them to do.
First-time users of Crazy Egg’s Heatmaps and Scrollmaps often find that users are clicking on non-clickable assets such as pictures, scrolling past CTAs, and focusing their attention on unexpected locations.
Recording lets you see actual visitor behavior
See where people click there isn’t just a mouse
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When you add the mouse to the recording, you see that users rumble around the page, mouse click on the property to see what they do, and usually get distracted by the behavior But you have employed your UX in almost all ways.
There is another way to do this – get users into a room and see them literally. But it is actually more artificial. A self-selecting group that is not representative of your users, in the eyes of your dev team? This is not to show you how people actually behave. Users’ best practices are not good: we need their actual behavior
What is a mouse recorder?
A mouse recorder is a device that records mouse movements on a website. So when someone visits your site, a mouse recorder records all your interactions on your site – mouse movements as well as clicks. The gold standard is to do it in real time and produce a video file for you, allowing you to navigate a user to your site.
What is the difference between a mouse recording and other visual analytics tools?
The major difference between a mouse recorder and a clickmap, scrollmap, or heatmap is that those devices only show decisions that have been made. A user decides to scroll down. A user decides to click. But you are left in the dark about why those users are deciding to do so.
With mouse recording, you have insight into the users’ decision process. You might consider clicking them and then removing the mouse; Hover over an asset to see what it does; Mouse over your video play button and then decide against it.
How reliable is the mouse movement recorder?
In an ideal world mouse movements would be fully correlated with attention and when a user hovers over a property, it would mean that they were thinking about that property.
In reality, however, things are not so simple. Mouse movements are not properly related to attention.
Some users ‘park’ the mouse while viewing the site. Others spin the mouse in circles while they think. When mouse recorders are not perfect as an insight into users’ decision-making processes and intentions, they provide a deeper level of insight than just click-based data.
And there is reason to think that they provide at least an accurate view of where people are watching.
With Cavite that ‘engagement is difficult to measure … and is typically assessed using eye tracking methods,’ Calvin Connect and Yahoo Labs argued in 2015 that ‘gaze and cursors would often be correlated Are, so it may be possible to determine engagement with cursor movements. ‘
More importantly, icons are recording recordings – you can see users navigating your site in real-time, rather than presenting those activities in a static way. It is more intuitive to interpret.
How do mouse recordings work?
What can a mouse recorder do for you?
To make it as simple as possible: mouse recording can help you get a better website and a better workday.
Mouse recording can help you improve every step of the customer journey: cut bounce, increase engagement, boost conversions, and increase retention.
The power to do all of this lies in the unique ability of mouse recording to show you exactly what is happening when a real user interacts with your site in real time. As powerful as heatmaps are, and as valuable as analytical data can be, none of them can.