An email list is one of the best assets that you can create for your business.
Any change in Google algorithm or advertising account restriction cannot take your email list away from you.
Whatever happens in the online marketing world, your email list will always be able to give a direct line of communication with those who want to hear from you – and will be interested in buying from you.
80% of retail professionals suggest email is the biggest driver of their customer retention, and 59% of the B2B marketplace says email is their most effective revenue generating channel.
However, this does not mean that you should not diversify the methods of building your list.
After all, if you are using only one channel to create your email list – then the growth of your email list is going to be unsafe for any change in that channel.
And therefore – diversification should be preferred.
One of the lesser known ways you can create an email list is by using the Instagram platform.
For a lot of people, using Instagram to create an email list can seem like a strange concept – but it’s not really that difficult.
In this post, we are going to see how you can use Instagram to create an email list.
We’ll take a look at some of the simple tips you can use to get people on your email list – as well as some more advanced methods.
By the end of this post, you will understand exactly how you use Instagram to diversify the growth of your email list.
How does the whole process work
The concept of generating email sign-ups using Instagram may seem a bit misleading, so pay little attention to the process.
Here are the steps we are following, to generate email sign-up using Instagram.
Give people a reason to sign-up in the email list
Create / discover our ideal audience on Instagram
Ask people to join our list.
This is a four-part process, which will allow you to generate sign-ups in your email list using Instagram.
If you’re thinking that Phase 1 (before giving people a reason to sign-up) is Phase 2 (before creating an audience) – that’s because Step 1 will help you know who your audience is. Huh.
To know why people will sign-up on your list, you first need to find out who your target audience is, and what kind of incentives will motivate them to sign-up.
Then using what you learn – you can go about curating / finding a high target audience on Instagram, of whom will be receptive to your requests when you ask them to sign-up to your list.
Once your Instagram profile has built an audience, you can tell this audience about your email list and the benefits of joining. We will look at this in more detail later, but here is a good way you can ask people to join your email list.
Give people a reason to join your list
Fundamentally, generating email list sign ups using Instagram is no different than how you know about generating sign-ups using any other means.
If you want people who follow you on Instagram to join your email list – then you need to give them a reason to do so.
Perhaps the easiest way to persuade people to sign-up to your email list is to provide them something in exchange for an email address.
Depending on the type of business you are doing, there are usually three ways you can get people to sign-up to your list –
Giving discount code
Free trial offer
Providing information that your target audience would enjoy consuming
Now, of course, you can get a little more nuance with this, but they are a very good place to start.
Let’s look at some examples, outside of Instagram, that show how you can get people to join your email list.
If you run an ecommerce store, a good way to get people to sign-up on your list is to offer people a discount code.
While this does not necessarily promote a discount code, here is an example of an e-commerce store promoting ‘savings’ for signing up to an email list.
The value proposition here is higher, so there is a good chance that this approach will generate better conversions.
If you run a SaaS business, you can suggest that if people sign-up to your email list, they will be able to use the 14-day free trial.
Alternatively, you can provide a piece of content to people.
Here is a piece of content that Wordstream is promoting to get people to sign up to their list.