Somehow, a person, a viable online business, needs humans to view, use, or buy the widget or service you are selling. So, how will you get that online traffic, especially if you are starting at Ground Zero?
You have a few options. Facebook Advertising. Google Adwords. A big PR stunt.
Oh, and content marketing.
Most of the time, content marketing takes a lot of time and a lot of money. Many startup founders told me that they want to grow fast, so content marketing is not their development method of choice.
One way to quickly increase your website traffic is by publishing a single blog article.
And this is where I need to address those “too good to be right” eyebrows that you are giving me right now.
Yes, that sounds like an unbelievable claim – take your website traffic from zero to thousands of visitors over the course of two weeks.
You have every right to doubt because you have already read such sensational, clickbat pulm.
Give me your twenty minutes. I’ll show you how I did it in the past, provide you with proof that it works, and really explain how you can make it.
Here’s some quick summary stuff you should know
I’m giving you a way, just a chin.
Why? Because it works. You don’t have to throw mud on the wall. You just have to follow these steps.
Let me show you how this method has worked in the past. An example is an ecommerce startup selling swim gear. They experienced 1,600% traffic increase in just one week.
On August 2, he had 575 website visitors. Over the course of a week, they grew to 16,543 visitors.
Here is another startup that had a traffic glitch at about the same time. They went from a few hundred visitors a week to around 2,000. Minor benefits, but still gains.
The startups below had some current traffic from some low-level blogging that they were doing. Notice how their traffic started in January with the launch of the way I explain. They were able to maintain high levels of traffic for a long time.
Traffic is good. But what about improving other KPIs?
Let us use backlinks as an example of an important KPI. A startup I worked with, a marketing automation mother-in-law, launched her blog with an ultra long-form linkable piece, like I’ll show you below.
Note what happened in late 2014 when he started this initiative. Inbound link acquisition increased.
The results were so positive that they maintained a steady production of the material throughout all of 2015, keeping their backlink velocity high. (They now have over 31 million backlinks.)
Why Charts and Graphs? To show you that it works.
I am not catching anything here. I am handing over the details step by step. I explain where to go, what to click, and how to roll the plan over to your website.
You have nothing to lose by trying.
Overview: In this step, you will identify what your ideal customers look for when they are interested in your product or service.
Yes, it is a kind of basic marketing stuff, but it is important.
To begin with, start with a simple exercise. Answer these three questions.
What is your product?
Who wants or needs it?
What would they search for (ie, Google) to find it?
As an example, consider a startup that offers translations of Shakespeare’s plays. High school or college students can purchase complete translations or study guides to help them with their literature classes.
(Disclaimer: I am a growth consultant for Littercharts, a startup that creates literary guides and Shakespearean translations, which is why I chose it as an example.)
Let’s go through a three-question process with this Shakespearean product in mind.
What is your product? Translation of Shakespeare’s works.
Who wants or needs it? Z. Jade is an Internet-using, English-speaking high school senior who cares about getting good grades in her literature class.
What will Google do to find it? Um….
This is where you can feel stuck. Usually, there are dozens of things that a potential customer searches for.