Special signs have come to my rescue and many times to the rescue of office mates. Otherwise, by now we would have been separated from the carpet below through our mindless pull and push.
Initially, I almost always blamed myself for being so stupid and clumsy for pulling and pushing doors in the wrong directions. But then, when I stumbled upon Don Norman’s book Design of Everyday Things I realized how wrong I was.
I was happy at the fact that it was not me who was acting stupid and clumsy by opening the door incorrectly.I repeat, a Norman door. And, it was a Norman Door designer to blame.
For the non-irrigated, a Norman door is something with design elements that provide the wrong usable signal for whether you need a special sign to figure out how to use it. No good Without signal a Norman door leaves the user to guess whether it should be pulled or pushed, causing unnecessary frustration.
According to Don Norman, when you are fully aware of whether a door needs to be pulled or pushed, or slid to the left or right, such doors are design mistakes. In other words, UX makes mistakes.
I know the feeling
Famous designer and author Steve Krug, according to his book Don’t Make Me Think: A Common Sense Approach to Web Usability, must be clear, self-explanatory and self-explanatory to use products, including websites and apps. The user should not rely on an instruction crutch to operate it.
If you are one of those designers who keep telling themselves, “Hey, users will find out on their own by reading the instructions,” be assured that the project is a failure.
The only thing to know about the instructions is that no one is going to read them.
Learn? Instructions must be killed. This is a common UX fault. But, if you have to use the instruction as a crutch, make sure that there is no better method.
Here’s what Steve Cragg had to say about the instructions that are common on websites and apps
Having said that, everyday UX still has instructions – our office door signage is a case in point.
These and many other UX mistakes flood online and offline.
Here, let me go through some of the most common UX mistakes that designers make when inadvertently creating their dream products.
make no mistake. There is nothing wrong with conceptual models (models arising in the designer’s mind) per model. It is only when the designer prefers a self-centered cow, becoming enamored with his model to the point that they go all in, ignoring the users in the process, leading to real problems.
Mental models are models regarding how a product should be in the user’s mind.
And, the success of a website or app depends on how well you mix the designer and user model. You cannot ignore any one.
Suppose you (as a user) need a note-taking app because your notes are scattered all over the place – notepad, random computers and phones, etc. and then you ask your friends about something called Evernote Hear that it is. The best note-taking app, and it helps in storing all your information in one place and, more importantly, you can access notes from any device.
But, you have not used the app yet. So far, what you have done is a mental model of how Evernote works in the eyes of your friends.
In all likelihood, when you start using the app, the experience will be different from your expectations (mental model). This is because you are interacting with the conceptual model of the app. This may be different from the mental model built in your head.
Neither design model is better than the other. Rather, they work by hand. The problem arises, as I mentioned above, when the actual UI (conceptual model) collides with the user’s expectation (mental model). If the collision is strong enough and the user does not like what they see, then they are gone forever.
This is why designers should care about both models.
Fact: Many websites and apps fail miserably due to mismatch between mental and conceptual models. Sometimes designers just let the UI bubble out of the underlying infrastructure or software or database.
Case study: Apple Watch, for example, was guilty of this deficiency. As people go crazy about iPhones, iPads, Mac and other products, there has been some backlash against the Apple Watch. Filled with umpteen icons that users have trouble locating, the clock fails to meet users’ mental models. result? Despite several iterations, the Apple Watch is turning into a failure.