You have a professional website that looks attractive, your pages load quickly, and you are a master storyteller. Yet you are struggling to get your casual website visitors to make a purchase or contact you for a bid.
This can be very frustrating. However, you have come to understand that no matter how good your website is, you cannot control the decisions of 100% people. But there are steps that you can take to make their decision making process in the right direction.
Here is the proven 7-step method to convert “casual” visitors who have just landed on your website as a happy customer.
Step 1. Start with the eyes
Suppose I want to travel to Egypt. I did not come before this, and I try to gather more information about it on the Internet.
Naturally, I search for “Egypt Travel Guide” first. I spend more time on other. Let’s know why.
Here is the first one. This page is nothing more than a wall of text and links. There is little to talk about design-wise here.
Egypt Travel Guide
Although the links were useful, the site was not visually appealing, which makes it difficult to get excited about the trip.
here’s another one. Now it caught my attention. Immediately, I could visually figure out what to do on a trip to Egypt.
Lonely planet egypt
You will see that it is the judgment of my eyes. Essentially, this illustration is intended to illustrate the transformation of website design. Your design should appeal to your audience’s eyes. It should make users feel happy, excited and ready to take action.
You have to understand that website visitors are taken by design. What they see can control their decisions.
If you are selling a premium product or service on your website, make sure it is well packaged, professionally designed, and attractive.
Step 2. Use the scroll-triggered lightbox
Scroll-triggered lightboxes are used to capture user attention and gather their email addresses, which are unread. A lightbox usually appears when the user scrolls down the page.
Most of the time, it appears in the lower right corner. It remains static when the user scrolls down the page.
Intrusive pop-ups are annoying. Customers can’t stand them. In fact, a HubSpot study shows that 73% of customers hate intrusive pop-ups.
But a recent study shows that websites with pop-ups consistently outperform websites with no pop-ups, and conversions have increased by 2100%.
The truth is that not all pop-ups are created equal. Many marketers try to confuse customers just seconds after landing on their website.
This is a huge diversion.
You caught their attention with your headline. You should allow them to get value from the material before bringing it to market some more. This is what a scroll-triggered lightbox does.
When a prospect scrolls down the page to read more, a pop-up is triggered. Often, this happens when they have read about 50 – 80% of the content or finished it completely. Already, chances are they are happy with what they are reading.
Of course, pop-ups about blog posts should be relevant. Sumo founder Noah Kagan noticed that when he installed a scroll-box, his conversion rate increased when he used regular pop-ups. After the test, they concluded that the best converted area was when visitors scrolled to 80% of a page.
So consider slipping into your pop-up when your prospects have read up to 70 – 80% of your content. At that point, you can be sure that you will not be offended by this possibility because they are already interested in your content. They are then more likely to interact with pop-ups.
Step 3. Make your “Welcome Email” attractive
First impression matters a lot. If you meet someone for the first time and want to advance your relationship, you don’t need to tell that you should make your first impression great. This will stand as the basis of your relationship in the future. This is the same with businesses that connect with their customers online via email.
Even if your prospect has read your content and knows a little about your brand, the experience should be consistent via email.
Your first email is the one that determines whether your prospects will reopen your email. Start by making your headline captivating. A captivating title will increase your open rate.