One saying, if you spend any time on LinkedIn or other self-promotion platforms, you will find countless updates, “motivational” pictures, and all kinds of situations affecting them.
There is such a belief in the modern business psyche that it is almost synonymous with success.
What faith am I talking about?
Malcolm Gladwell thinks that with 10,000 hours of practice you can become an expert in anything.
It recommends almost every successful person. Countless hours of hustle will help you master your craft and help you understand some new, deeper levels.
There may be some truth to say, but it is not the most productive way to progress.
Don’t practice at all
Businesses develop much faster than sports or music, and therefore require a more favorable approach.
If we consider an average of 8 hours of work day, then 10,000 hours of practice will take about 5 years to complete. If you practice today’s best practices for 5 years, you can master them well, but at that point you will own a long-forgotten, increasingly useless task.
You will ignore the upcoming developments in video marketing, AI, mobile optimization and God and know what else will soon appear on the development horizon.
The perseverance to master a certain task in business is commendable if it is somewhat misguided. Capacity to adapt to tenacity and new challenges is a better approach to improvement.
A stable brand applies the same strategy until it works (or does not) or they “mastered” it. However, the Tanu brand examines the results of its actions. They analyze their approach and improve walking, not based on how often the campaign has been implemented, but how successful each test is.
10,000 hours seems like a lofty goal for those wanting to improve their skills. But for those who want quick gains, the best approach is not to practice 10,000 hours, but to aim for 10,000 experiments.
Experimentation is the key to progress
One way cannot test the development of fuel in practice is because it helps to focus your attention.
With practice, you are trying to improve only one task. But experimentation helps to identify which tasks are worth practicing and which are a waste of time that need to be done side by side.
Think of it as a course correction. You know the destination (a revenue / growth / conversion target) but you are still figuring out the path. Each experiment that you do and analyze helps your course reach that end goal more quickly.
This brings me to mind the ever-relevant quote from Bruce Lee I below.
With practice, you simply cut back on dead weight by never moving forward, which never slows overall progress.
But short course improvements from iterative experimentation are critical for effective and rapid growth in business. This is not my opinion, but it is something that is being proved again and again.
Take Thomas Edison for example. Many people are responsible for the “invention” of the lightbulb. Which is nonsense because Edison has not invented it.
He was the real departed of the lightbulb game.
The first electric light was actually made in 1809 by Sir Humphrey Davy. Edison discovered his breakthrough in the lightbulb technique in 1879.
Even Edison was the first to live 70 years behind that made lightbulbs viable for in-home use.
Through thorough experimentation.
It took 14 months for Edison to actually make the lightbulb, for which he is known. 14 months no one else to achieve anything in 70 years.
Within those 14 months, he conducted fewer than 1200 experiments. And what a difference it made, Edison’s experimental mindset and his ability to adapt and get away.
Many brands keep advancing strategy, campaigns and processes that are nothing more than practicing the same old actions regardless of success.
Experimentation is not something that can help your brand gain some more conversions or new customers. This is the main method you will have to employ.
Experimentation is at the center of rapid development and effective research. You learn much more than the many tests you will have from sitting behind a desk, trying to master a discipline that will soon become outdated.
How to use like big players
Effective use is not crazy. It is not a matter of looking at the current best practices presented by some blocks online and applying them in exactly the same way.
This kind of approach never works because it is similar to 10,000 hours of practice. You are only looking at what is already working and implementing it as it is in your framework.
We all saw it almost with the famous button color test. A study a few years ago led to a 34% increase in conversion due to a large orange button.