10 Mistakes That Will Kill Your Relationships With Influencers

Even spending $ 1000 on influential people can provide amazing benefits. You don’t want to kill your influential relationships because of some overlooked or careless mistake.

Truth be told: relationships are fragile. When it comes to business, you have to maintain relationships with your partners, customers and employees.

Influencers are interesting people because they are your companions, customers as well as employees. With your tight deadlines and busy schedules, you can monitor your relationships with influencers.

In an article by The Huffington Post, marketers pointed to the mistakes they made in managing their influential relationships. Taking some valuable insights from marketers, here is a comprehensive list of everything you need to know to build a strong relationship with those who influence you.

Mistake # 1: Not making a win-win proposal

Influencers can give many benefits to your brand. But they would expect something in return for their partnership. Companies often reduce influencers and provide them with the lowest possible return to complete their work.

But with increasing popularity and the utility of influential marketing, influencers have more choice and decision-making power. If your proposal is benefiting you and not them, they may not agree to work with you.

How to avoid this mistake

Research influencers and their previous work before preparing your proposal.
Make a reasonable compensation plan for your influencer after looking at past work done by them.

Mistake # 2: Getting messy with your marketing plan

Marketers, this is not a new topic for you. There are times when your marketing plan suddenly changes, and you can get people out of the way.

Influencers need to know your marketing agenda in order to plan effectively and do pictures, or blog posts, or video reviews.

If you keep changing your marketing plan or expectations, it can offend influencers and jeopardize your relationship with them.

How to avoid this mistake

Influencers need to know what your marketing agenda is for your influential marketing campaign. It could be something like this:

Promoting a new product launch
Promote an event
Promote a contest or discount
Promote brand awareness
Increase Conversion or Traffic
Whatever your marketing agenda, you need to know before you start a discussion with the affected.

Mistake # 3: Underestimating their creativity

They are aware of their audience’s likes and dislikes, and this helps them to plan and create content.

You can give them examples to ask them to align their content with your company. But don’t force them on this. Influencers will not promote content that damages their reputation with their audience. And forcing them will affect their relationship with you.

Mistake # 4: Relationships not promoted

Influencer marketing is a continuous process. Unless your influencer fails to give you value, you will likely want to work with them again. Effective communication is about effective communication.

If you only reach out to your influencer when needed, you are only maintaining a transactional relationship. In a study by Linqia, 50% of marketers spend more than 25 hours on an impressive marketing program. Giving time to your influencer is the first step in building a relationship with your influencer.

It is also important to make direct contact through an agency. Platforms such as Grin have made it possible for brands to form close, long-term relationships with influencers.

How to avoid this mistake

Add them to your newspaper. Send them emails about your new products, events, etc. If you can send them a private email, it would be better.
Send them a discount coupon or free product when you launch your new product. This will make them feel privileged and connected to their brand.
Share their content. Add them on social media. Make them feel like they are part of your company.

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